How to define my qualification criteria? (Industry, role, company size)

To define your criteria, you need to build an ICP – Ideal Customer Profile, meaning your ideal customer profile.

Your ICP includes:

• Industry

• Role / Job title

• Company size

• Goals / problems they face

• Level of digital maturity (depending on your offer)

Once your criteria are defined:

• create your prospecting campaign,

• select your prompts,

• test them using Evaluate the prompt,

• adjust until you get perfectly targeted messages.

👉 A strong ICP = more qualified prospecting + fewer useless messages.