How to choose a campaign objective based on my needs ?

Objective: Visibility / credibility building

Choose Engage if:

• you know exactly who you want to be seen by,

• you want to strengthen your presence with key targets,

• you want to reinforce or activate an existing network.

Examples:

• warm prospects

• partners

• clients

• experts in your niche

• specific decision-makers

👉 Engage = automate likes + comments + reposts where it really matters.

🟠 Objective: Prospecting / Network expansion

Choose Prospecting (Outreach) if:

• you want to reach people outside your current network,

• you want to target by industry or interests,

• you want to leverage an already existing audience on LinkedIn.

👉 Outreach = connection requests + messages + follow-ups + network growth.