What is the difference between an Engage campaign and a Prospecting campaign?
Engage campaigns automate your interactions to strengthen your visibility with your target audience. Prospecting campaigns, on the other hand, are designed to reach new audiences and generate qualified leads.
Engage
A campaign dedicated to automating your interactions:
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likes,
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comments,
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auto-reposts.
You precisely choose who these actions apply to:
prospects, clients, partners, target industries, etc.
👉 Ideal for boosting your visibility, strengthening your network, and getting noticed by the right people.
Prospecting (Outreach)
A campaign that allows you to:
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target an industry,
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identify people interested in that industry (e.g. fans of Steve Jobs, marketing, SaaS, executives, etc.),
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automate:
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connection requests,
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messages,
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follow-ups.
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👉 The goal is to go beyond your current network and leverage LinkedIn’s existing audience to generate leads.